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Marketing Manager, GRAMMY Museum

GRAMMY Museum Foundation
Full-time
On-site
Los Angeles, California, United States
$68,600 - $75,800 USD yearly
Digital Media & Design

This is a hybrid position. Work can be done from a combination of at home and the GRAMMY Museum in downtown Los Angeles.

WHO WE'RE LOOKING FOR

The GRAMMY Museum is seeking a Marketing Manager with a strong emphasis on digital marketing to support and execute multi-channel campaigns that promote exhibitions, public programs, membership, and key Museum initiatives. As part of a small, dynamic team, you think strategically and execute tactically, balancing digital expertise with general marketing support. You are results-driven, detail-oriented, and comfortable managing everything from email campaigns and SEO strategy to media planning and vendor coordination. You are a well-rounded marketer looking to make a measurable impact in the nonprofit arts and culture space.

WHAT YOU'LL DO

Digital Marketing & Analytics

  • Lead planning, execution, and optimization of digital advertising campaigns, including Google Display, paid social, YouTube pre-roll, podcasts, and emerging platforms.
  • Manage and execute email marketing efforts including weekly newsletters, drip campaigns, and member journeys; segment audiences and track performance using CRM tools.
  • Work with the Director of Marketing to implement SEO best practices across the Museum’s website and store and develop paid search strategies to drive traffic and conversions.
  • Monitor digital campaign analytics and performance data to optimize content and targeting; provide regular reports to internal stakeholders.
  • Identify trends, tools, and new digital opportunities to grow reach and engagement across digital platforms (e.g., SMS, influencer partnerships, etc.).
  • Maintain content updates and troubleshoot issues on the Museum’s website in collaboration with the web development team.

General Marketing & Coordination

  • Collaborate with the Director of Marketing to develop integrated campaign strategies for exhibitions, events, and institutional initiatives.
  • Serve as a point of contact for marketing requests from departments including Advancement, Education, and Public Programs.
  • Intake and manage creative services tickets.
  • Maintain internal marketing calendars and support team-wide deadline alignment.
  • Pull audience and ticketing data (e.g., zip code reports) to help measure ROI and inform targeting strategies.
  • Track marketing invoices, manage vendor billing, and support budget reconciliation.

Media & Advertising

  • Assist with media planning across digital and broadcast platforms.
  • Coordinate ad placements and asset delivery with media partners and advertising vendors.
  • Support trafficking, tracking, and reporting for paid campaigns.
  • Maintain up-to-date records of media contacts, placements, and ad performance.

Content, Copy, & Brand Support

  • Ensure consistency of voice, brand, and messaging across all materials.
  • Help maintain and organize the Museum’s marketing asset library, brand templates, and style guides.

Other Responsibilities

  • Support promotion, signage, and collateral needs for special events.
  • Assist with marketing-related logistics and setup for sponsor or donor events as needed.
  • Provide support for presentations, board materials, and monthly reports.
  • Stay up to date on industry trends and tools to keep Museum marketing efforts fresh and effective.

SKILLS & EXPERIENCE

  • Bachelor’s degree in marketing or related field preferred.
  • 5+ years of experience in marketing with strong digital marketing skills and a broad understanding of general marketing functions. Experience in a museum, nonprofit, music, or cultural organization a plus.
  • Experience managing email marketing platforms (e.g. Mailchimp, Constant Contact). CRM journey building a plus.
  • Familiarity with Google Ads, Google Analytics, and SEO/SEM tools. Square and Google Ad Manager experience preferred.
  • Experience working with CMS platforms (e.g. WordPress or similar).
  • Strong organizational and project management skills with the ability to juggle multiple priorities and deadlines.
  • Excellent communication and collaboration skills.
  • Must be comfortable wearing multiple hats in a fast-paced, creative team environment.

PHYSICAL DEMANDS FOR CERTAIN ROLES

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is occasionally required to stand, walk, and sit for long periods of time, and work at a computer for long periods of time.

The employee will be required to lift and/or move up to 60 pounds.

SALARY AND BENEFITS

The starting salary for this position is $68,600 to $75,800 per year, benchmarked against industry standards. Salaries for positions required to be in specific geographic locations reflect the corresponding labor market. 
 
The actual offer extended will depend on the candidate's experience, qualifications, and the role's requirements and will include our comprehensive benefits package (with medical, dental, and vision coverage, a 401k match, generous paid time off, and more).
 Click here for an overview of our company benefits.

Explore our career opportunities to join a team that values creativity, innovation, and diversity. 

ABOUT THE RECORDING ACADEMY AND ITS AFFILIATES

GRAMMY MUSEUM

The GRAMMY Museum is a nonprofit organization dedicated to celebrating and exploring music from yesterday and today to inspire the music of tomorrow through music preservation, education, exhibitions, and public programming and aims to create a world in which shared love of music sparks curiosity, creativity, and community. Programs include GRAMMY in the Schools education programs that are offered year-round for students, teachers, and schools throughout the United States. 

RECORDING ACADEMY

The Recording Academy represents the voices of performers, songwriters, producers, engineers, and all music professionals. Dedicated to ensuring the recording arts remain a thriving part of our shared cultural heritage, the Academy honors music's history while investing in its future through the GRAMMY Museum, advocates on behalf of music creators, supports music people in times of need through MusiCares, and celebrates artistic excellence through the GRAMMY Awards—music's only peer-recognized accolade and highest achievement. As the world's leading society of music professionals, we work year-round to foster a more inspiring world for creators.

MUSICARES

A friend and ally of the music community, MusiCares was established by the Recording Academy to safeguard the health and well-being of all music people. A four-star charity and safety net in times of need, MusiCares offers confidential preventative, recovery, and emergency programs to address financial, medical, and personal health issues. Through the generosity of our donors and volunteer professionals, our dedicated team works across the country to ensure the music community has the resources and support it needs.

LATIN RECORDING ACADEMY

The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community either directly or through its Latin GRAMMY Cultural Foundation.

LATIN GRAMMY CULTURAL FOUNDATION

The Latin GRAMMY Cultural Foundation is a charitable organization established by the Latin Recording Academy in 2014. The organization is dedicated to creating opportunities for the next generation of Latin music creators through scholarships, educational programs, grants, and access to creators and industry executives.

EQUAL OPPORTUNITY

The Recording Academy, its affiliates, and the music industry have a strong culture of inclusion and respect for everyone. The Recording Academy makes intentional, courageous, and principled decisions for stronger business outcomes and ensures that all creators and professionals live and work in a fair and safe environment. It is the Recording Academy's policy to provide equal employment opportunities for all applicants and employees. The Recording Academy does not discriminate on the basis of race (nor traits historically associated with race, including, but not limited to hair texture and protective hairstyles), color, religion (including religious dress and grooming), creed, sex (including pregnancy, childbirth or related medical conditions), national origin, ancestry, age, physical disability, mental disability, medical condition, family care status, military or veteran status, marital status, sexual orientation, gender, gender identity, gender expression, genetic information or any other characteristic protected by law. The Recording Academy will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship to the Recording Academy. This policy governs all aspects of employment, including selection, job assignment, compensation, promotion, discipline, termination, access to benefits and training, recruitment, hiring, transfer, and social and recreational programs.