Senior Manager, Influencer Marketing

More than just hair care, it’s a OUAI of life. Founded by celebrity stylist Jen Atkin, OUAI’s mission is to give you the confidence to win life your OUAI. OUAI (pronounced “way”) is a line of hair, body and fragrance products that are cruelty-, paraben-, & sulfate-free, safe for color treated hair and packed with good-for-you ingredients. OUAI’s fragrances have cult followings and transport you to the cities they were inspired by around the world. Shop theouai.com and join the community @theouai to be part of the conversation. OUAI evokes a cool and casual vibe that has attracted a roster of star clients and 2MM+ Instagram followers.  With its commitment to community, inclusivity and diversity, OUAI seeks to create positive change in society through its products, services, and community initiatives. OUAI is here to give you the confidence to win life your OUAI with products you can relate to, finally.  

What’s It Like to Work Here?

Our culture is driven by our brand ethos—fun, purposeful, and approachable—and our 5 Culture Codes:

1. We Aren’t Afraid to Go First.
2. We Don’t Compete, We Collaborate.
3. We Ask Questions to Find the Best Answers.
4. We Keep it Real, No Matter What.
5. We Work Hard and Live Well.

Our flexible, trust-based culture is rooted in respect, empathy, and compassion. It is driven by employees who are passionate about doing great work, caring deeply about the brand and each other. 

The Role? 

Reporting to the Director, Influencer and PR, this position is responsible for leading the brand’s influencer marketing strategy, combining both earned and paid efforts. The Senior Manager will guide the execution of innovative, impactful influencer partnerships, creative gifting and strategic community building, while collaborating with the wider marketing team to ensure alignment with brand objectives and overall strategy. 

What You’ll Do: 

• Drive holistic influencer programming that enhances brand recognition to generate loyalty, engagement and share of voice across digital spaces 

• Lead influencer strategies for product launches, brand campaigns and always-on programming 

• Lead the conceptualization and seamless execution of conversation-starting PR/influencer mailers for key product launches, managing budgets and holding internal and external parties to timelines  

• Build organic influencer programming to optimize the brand’s content creator community, prioritizing growth and retention tactics 

• Oversee the execution of performance-driven partnerships and affiliate campaigns, partnering with key team leads to leverage content across digital channels 

• Create and integrate paid media strategies into influencer programs to enhance campaign visibility and drive measurable impact, aligning with cross-functional teams to enhance performance 

• Oversee influencer seeding, gifting and content creation to engage and grow the creator community 

• Develop clear and measurable KPIs and benchmarks across all programming, reporting on results and analyzing success 

• Contribute to the management of Tribe Dynamics, tracking monthly performance to scale short- and long-term goals 

• Collaborate with international PR agencies to adapt influencer plans across key markets 

• Manage multiple direct reports, working collaboratively to execute the influencer marketing strategy 

• Support the planning and execution of launch events and creative, in-person relationship building moments on behalf of the brand 

• Assist in developing Influencer Marketing budgets and manage budgets to plans 

• Consistently cultivate relationships with on-brand influencers and industry contacts, helping to grow and diversify the OUAI influencer community 

 What You’ll Bring: 

• +6 years of experience working with beauty, fashion or lifestyle brands 

• "We Don’t Compete, We Collaborate" this role as it emphasizes fostering authentic partnerships with influencers, aligning cross-functional teams for seamless execution, and building a cohesive, community-driven approach to drive impactful campaigns. 

• Willingness and interest in creating relationships and developing partnerships with key influencers on behalf of the brand 

• A passion for staying at the forefront of established and emerging social and digital platforms  

• Deep understanding of paid influencer and affiliate tactics and what success entails 

• Strong analytical skills with experience in tracking and optimizing performance metrics 

• Expertise in maintaining department budgets 

• Experience managing direct reports and team dynamics 

• Skilled at working with cross functional teams and external agency partners 

• Proven ability to take initiative to support company, department, and personal goals 

• Eagerness to learn and work collaboratively in a team environment 

• Annual Base Salary Range is $110K - $120K depending on experience + yearly bonus

• Medical + Dental + Vision   

• Unlimited PTO   

• 25+ Paid Holidays  

• Matching 401k program  

• Quarterly OUAI Product Stipend + Employee Discounts  

• Flex Fridays  

• Employee HSA and FSA  

• Hybrid work reimbursement  

• Move Your OUAI (Exercise Reimbursement)  

Immigration Sponsorship is not available for this role. OUAI does not sponsor candidates from non-immigrant visas or permanent residency expect in some areas that in OUAI’s sole discretion require highly specialized backgrounds.