The USC Viterbi School of Engineering seeks a highly motivated and innovative Marketing Strategist to develop data-driven marketing plans that attract students and promote our position as a leading graduate program.
The Marketing Strategist will conduct market research and provide strategic guidance to inform the development of new programs and drive enrollment to existing programs. The candidate will help ensure our programs align with current and future job market demands and stay apprised of emerging trends in marketing, web design, and social media. Leveraging digital marketing and marketing automation strategies, the Marketing Strategist will also enhance the university’s brand and engagement through website optimization, email marketing, performance analysis, and content creation across multiple mediums.
The ideal candidate will be data-driven, creative, and strategic, with a solid understanding of higher education marketing, digital strategies, and brand development. The position will report directly to the Assistant Dean of Graduate Admission, with a dotted line to the Associate Dean of Corporate Engagement and Programs, with close collaboration across admission, marketing & recruitment, international offices, and academic departments.
Primary Responsibilities Include:
Job duties may be added or modified as needed.
Diversity, equity, and inclusion are central to the mission of the USC Viterbi School of Engineering. Viterbi staff are expected to facilitate a culture of support and service, to model civility and respectful engagement at all times, and to maintain the highest ethical standards and to maintain strict confidentiality across all facets of their work.
Additional Information
This is a hybrid position. The Marketing Strategist will be expected to work onsite for 3 per week. This position is not eligible for fully remote work.
The annual base salary range for this position is $85,089.00 - $96,075.83. When extending an offer of employment, the University of Southern California considers factors such as (but not limited to) the scope of responsibilities of the position, the candidate’s work experience, education/training, key skills, internal peer equity, federal, state, and local laws, contractual stipulations, grant funding, as well as external market and organizational considerations.
Preferred Qualifications
Minimum Qualifications
A resume/CV and a cover letter are required. Please feel free to upload your application materials in a single document.
USC and the Viterbi School
The University of Southern California (USC), founded in 1880, is in the heart of downtown L.A. and is the largest private employer in the City of Los Angeles. As an employee of USC, you will be a part of a world-class research university and a member of the “Trojan Family,” which is comprised of the faculty, students, and staff that make the university what it is.
Founded in 1905, the USC Viterbi School of Engineering is named for Andrew Viterbi who developed an algorithm to connect the world’s citizens. Similarly, the school, located in Los Angeles, a global center for arts, technology and international business in the heart of the Pacific Rim, is a hub for entrepreneurship that connects students from 64 countries.
USC Viterbi is a pioneer in restoring sight to the blind; restoring memory to sufferers of Alzheimer’s; and socially assistive robots to aid seniors with stroke or children with autism. It is the home of the first operational quantum computing center in academia. Our alumni include Neil Armstrong, first human on the moon; A.C. Mike Markkula, co-founder of Apple; and Wanda Austin, former CEO of the Aerospace Corporation.
The USC Viterbi School is consistently ranked among the top graduate programs (U.S. News and World Report). Under the leadership of Dean Yannis C. Yortsos, the school helped re-imagine the 21st century engineer, pioneering the Grand Challenge Scholars Program in schools across the globe. Our mission is to serve California, the nation and the world. At USC Viterbi, we call this the enabling power of Engineering+.
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USC is a smoke-free environment
USC is an equal opportunity, affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other characteristic protected by law or USC policy. USC will consider for employment all qualified applicants with criminal records in a manner consistent with applicable laws and regulations, including the Los Angeles County Fair Chance Ordinance for employers and the Fair Chance Initiative for Hiring Ordinance, and with due consideration for patient and student safety. Please refer to the Background Screening Policy Appendix D for specific employment screen implications for the position for which you are applying.
We provide reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should contact USC Human Resources by phone at (213) 821-8100, or by email at uschr@usc.edu. Inquiries will be treated as confidential to the extent permitted by law.
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