Marketing Specialist

The BD & Marketing Department has an exciting growth opportunity for a Marketing Specialist in the Los Angeles office. The Marketing Specialist is an exempt position that reports to the Marketing Manager (“MM”) for the West Coast and is responsible for supporting the activities of the four West Coast offices (Los Angeles, Orange County, San Francisco and Seattle) and the West Coast Business Development Committee (“WCBDC”) in all regional marketing activities. This position works closely with Firmwide BD & Marketing resources to manage, coordinate, and implement marketing and business development initiatives.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned:

• Marketing collateral and pitches: Update, maintain and develop client-focused brochures, practice collateral and pitch materials; design/update print and digital media ads, prepare newsletters, practice group agendas, practice group strategic plans; submit research requests to Competitive Intelligence. This requires careful writing and editing skills to proof and correct errors, format for consistency and visual appeal while upholding Firm branding standards.
• Event Marketing: Manage all aspects of office, practice and/or industry team events in the region including private office and networking events, panels, roundtables and conferences. Draft event budgets, assist with site selection, food and beverage menus and orders, development of invite list, oversee invitation process, event logistics, site set-up, CLE planning and post-event follow up. Set up and monitor required technology for virtual events and webinars.
• Survey and Ranking Submissions: Assist with the collection of representative experience and the preparation of submissions for attorney recognitions in rankings, legal and business media awards and directory guide listings, including regional office rankings.
• Industry sponsorships and associations: Evaluate and manage sponsorship/membership opportunities, including vetting criteria, arranging for payment, managing ad production, and coordination of associated events, client/prospect entertainment, conferences, speaking opportunities, client/prospect research from attendee roster, all marketing materials for these initiatives.
• Attorney Onboarding: Support the integration of lateral attorneys, including bio creation and coordination of posting the bio and firm photo to the website, collaborate with the Communications team on the drafting of a press release and intranet story, announcements, business development planning, and contacts integration.
• Work with MM on responses to RFPs and SOQ coordination/development and preparation of pitches.
• Maintenance of Excel spreadsheets for WCBDC and other initiatives
• Assist with marketing support for clients in the Client Success Program.
• Client service: Maintain highest standards of client service to requests and questions from lawyers, administrative staff and vendors. Provide excellent client service and follow-through to ensure needs are met in a timely and efficient manner.
• Collaborate with Practice Group-wide client development projects and initiatives.

QUALIFICATION REQUIREMENTS:

• Strong analytical and communication skills both oral and written. Ability to speak effectively and respond to common inquiries or complaints from all levels of professional and support staff, clients, regulatory agencies, or members of the business community. Interpersonal communication skills necessary to maintain effective relationships with partners, attorneys, clients, and staff, and to exhibit a high degree of responsiveness, diplomacy, and professionalism in these interactions.
• Excellent organizational and planning skills to prioritize multiple tasks and projects in a fast-paced environment with strict deadlines.
• Creative, solution-oriented mindset, motivated and energetic with the ability to work with little supervision and collaborate with other members of the team.
• Demonstrate good judgment, tact, and flexibility under pressure in a mixed-matrix environment with many stakeholders and potentially competing priorities.
• Detail oriented with a focus on providing a strong, error-free work product.
• Ability to occasionally travel to the west coast offices and nationwide to provide support for meetings, events and programs.
• Ability to multitask around both short and long-term deliverables, including reprioritizing and “switching gears” to accommodate needs.
• Willingness and ability to work outside of normal business hours depending on needs and deadlines.

EDUCATION/EXPERIENCE:

Bachelor’s degree in marketing or related field and a minimum of two (2) years of related experience. Law firm experience is highly desirable.

TECHNICAL SKILLS:

• Demonstrated proficiency in Microsoft Office Suite including Word, Outlook, Excel and PowerPoint.
• Experience with Foundation, CRM (Deal Cloud), email marketing (Concep, Vuture), project management (Monday.com) and Sharepoint a plus.
• Proven aptitude to learn new software applications.
• Familiarity with AP style.

LANGUAGE SKILLS:

Ability to speak effectively with attorneys, clients and professional and support staff. Interpersonal communication skills necessary to maintain effective relationships with partners, associates, clients and staff, and to exhibit a high degree of responsiveness, diplomacy and professionalism in these interactions.

MATHEMATICAL SKILLS:

Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimals.

REASONING ABILITY:

• Ability to apply common sense understanding to carry out instructions furnished in written, oral or diagram form.
• Ability to deal with problems involving several concrete variables in standardized situations.

OTHER SKILLS and ABILITIES: 

• Demonstrated ability to multitask.
• Detail-oriented with solid time-management skills.
• Strong analytical, oral and written communication skills.
• Excellent organizational and planning skills with ability to prioritize multiple tasks and projects to meet deadlines.
• Strong work ethic and ability to establish and maintain successful working relationships.
• Excellent creativity; flexibility and persistence; motivation and energy with the ability to collaborate with other members of the team.
• Ability to work in a fast-paced environment with strict deadlines.

PHYSICAL DEMANDS: The physical demands described here are representative of those that should be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee is regularly required to sit; use hands to touch, handle or feel objects, books, pen/pencil, paper, controls and manipulate a keyboard, and input data into a PC; and talk or hear. The employee is frequently required to walk.
• The employee is required to use hands to prepare correspondence and reports on a personal computer.
• The employee is occasionally required to stand and reach with hands and arms and stoop, kneel, bend, crouch or crawl.
• Ability to operate a variety of standard office equipment including a computer, copy and fax machines.
• The employee must occasionally lift and/or move up to 25 pounds.
• Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and the ability to adjust focus.

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

The expected annual salary for this position ranges from $75,000 – 85,000. The salary offered will be determined by a wide range of factors including but not limited to experience level, education/training, and relevant skills. 

Baker & Hostetler LLP is an Equal Opportunity Employer.