Marketing Coordinator
WildBrainCompany Description
Department: Media Solutions
Find a job that lets your imagination run wild!
WildBrain is made up of a team of innovators and creators who bring industry-leading kids’ content and brands to families globally. We inspire imagination, put creativity first, and believe in the power of storytelling. We are constantly connecting the powers of our global team, making WildBrain a collaborative, openminded and passionate environment to work in.
To work at WildBrain means you get to create stories that let imaginations run wild. Join our team today to become part of the story!
About the Role
We seek an organized Marketing Coordinator to support our Media Solutions commercial team. In collaboration with WildBrain’s MarCom team, you will execute B2B marketing activities to raise awareness of our unique offering by managing our LinkedIn presence, crafting engaging content, and assisting with marketing initiatives that promote our media solutions business. The ideal candidate will possess advertising industry experience (in-house or agency) or B2B marketing experience, solid copywriting skills, and project management abilities to effectively implement marketing strategies that position WildBrain Media Solutions with major brand advertisers and media agencies (primarily in the US). Passion or experience in kids’ and family entertainment and/or gaming is encouraged. This role will report to the Marketing Manager – Media Solutions, located in Los Angeles.
Job Description
LinkedIn Management:
Develop, curate, and manage content for the WildBrain Media Solutions LinkedIn page, ensuring alignment with our brand voice and marketing goals.
Monitor engagement and analyze performance metrics to optimize content strategy and increase audience reach.
Engage with followers and industry influencers to foster relationships and enhance community engagement.
Support Media Solutions Team:
Assist in executing marketing campaigns, including email marketing, events, and promotional materials.
Work with the team to conduct market research, identify trends and insights, and aid in the creation of corresponding advertising and marketing materials.
Collaborate with the WildBrain MarCom team to develop cohesive marketing messages and materials.
Maintain comprehensive campaign reporting templates and deliver insightful post-campaign analysis to help drive future business
Assist Media Solutions Team with the creation of PowerPoint responses to RFPs
Help in the creation of meeting decks, case studies, and other client-facing presentations
Content Creation:
Write compelling copy for social media posts, blog articles, and other marketing collateral.
Coordinate with graphic designers to create visually appealing content that resonates with our audience.
Reporting and Analysis:
Prepare regular reports on social media performance and campaign effectiveness.
Utilize analytics tools to track key performance indicators and make data-driven recommendations.
Qualifications
Bachelor’s degree in Marketing, Communications, or a related field.
Experience in marketing, with a focus on B2B marketing, digital marketing and/or advertising industry preferred.
Proficiency in LinkedIn and familiarity with social media management tools.
Familiarity with Microsoft Office, Monday.com, and Canva.
Strong written and verbal communication skills.
Excellent PowerPoint abilities.
Strong time management and organizational skills, with the ability to prioritize tasks effectively.Ability to work independently and as part of a global team in a fast-paced environment.
Basic knowledge of digital marketing principles and best practices.
Additional Information
What We Offer
Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive family-focused benefits, we invest in our people and their future with generous RRSP matching, plus bonus time-off, because you deserve it!
Our Commitment
Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.
We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.
About WildBrain
At WildBrain we make great content for kids and families. With approximately 13,000 half-hours of filmed entertainment in our library – one of the world’s most extensive – we are home to such brands as Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Johnny Test and Degrassi. Our shows are seen in more than 150 countries on over 500 telecasters and streaming platforms. WildBrain’s portfolio spans all areas of the entertainment industry: WildBrain Studios, where we develop and produce hit animated and live actions series; WildBrain Television, which is composed of prominent kids’ television channels in Canada (Family Channel, Family CHRGD, Family Jr. and Télémagino); home to Peanuts Worldwide; brand management to some of the world’s most-loved kids brands; celebrated global licensing and distribution teams with WildBrain CPLG, and a leading children’s YouTube network in WildBrain Spark, one of the largest networks of kids’ channels on YouTube, with over 168 million subscribers.
WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit wildbrain.com to learn more!
About WildBrain
At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° IP management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands with kids and families around the world. With approximately 13,000 half-hours of filmed entertainment in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Caillou, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart.
Our studios produce such award-winning series as The Snoopy Show; Snoopy in Space; Strawberry Shortcake: Berry in the Big City; Sonic Prime; Chip and Potato; Teletubbies Let's Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered over 1 trillion minutes of watch time. Our television group owns and operates some of Canada’s most-viewed family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.
WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.