Head of Brand Marketing (Remote)
RulaWe believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.
We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being.
We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.
About the Role
We’re looking for a strategic, results-driven Marketing Leader to own and elevate Rula’s brand marketing efforts. In this role, you'll be at the forefront of developing and driving Rula’s brand strategy, helping us tell our story in a way that resonates with diverse audiences and stakeholders. As we enter a phase of rapid growth, you’ll play a pivotal role in amplifying our brand awareness and accelerating our impact.
This role will oversee brand strategy, creative direction, content, reputation management, social media, and events. You will be the brand’s biggest advocate, both internally and externally, driving full-funnel, integrated marketing campaigns and collaborating with our other marketing teams (patient, provider, and partner) to bring them to life.
We’re looking for a dynamic marketer who is both creative and data-driven, with a proven track record of developing compelling brand stories that deliver measurable business impact. If you’re customer-obsessed, passionate about building brands from the ground up, and have exceptional leadership skills to rally teams and drive alignment, this is the perfect opportunity for you. This is a unique and exciting chance to shape and supercharge Rula’s brand as we scale!
Required Qualifications
12+ years of experience in marketing
8+ years of experience in a leadership and people manager role
8+ years of experience in brand marketing, with a strong background in owning brand strategy, creative direction, and executing integrated or brand campaigns with budgets of $5M+
Significant experience with consumer brands, with a focus on driving large-scale marketing initiatives
Proven experience working widely across the organization to tell a brand story, excite the organization, and implement brand standards
A strong combination of creative skills (such as idea generation and concept development) and operational experience (including executing integrated campaigns and tracking brand metrics)
Proven experience developing and executing a brand strategy, increasing brand awareness
Preferred Qualifications
While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.
Experience at a fast-paced mid-stage start-up or growth company
Experience with a brand launch or relaunch/rebrand
Experience working with a multi-audience or multi-sided business model, such as a marketplace or a brand with diverse offerings under a single umbrella
Experience with advanced measurement techniques (media mix modeling, synthetic holdout groups, etc.)
We're serious about your well-being! As part of our team, full-time employees receive:
100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments
Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
401(k) plan access: Start saving for your future
Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
Employee Assistance Program (EAP): Support for your mental and physical health
New hire home office stipend: Set up your workspace for success
Quarterly department stipend: Fund team-building activities or in-person gatherings
Wellness events and lunch & learns: Explore a variety of engaging topics
Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
Discounted programs: Fetch, SmartSpend, Ladder, SoFi
Our team
We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone. We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.